2018 Land Rover Defender 70th Anniversary Edition

The Return of the Land Rover Defender

The All-New Defender – Available for Order September 10, 2019

To prove that the all-new Land Rover Defender is ready to live up to its iconic reputation, it’s been tested under the most extreme conditions. 122°F desert heat, -40°F Arctic cold, 10,000-ft.-plus Rocky Mountain altitudes, and even traversing three-quarters of a million miles of challenging terrain are only a few examples of the painstaking development that the all-new Defender has undergone. Its striking appearance and all-new interior help enhance the broader appeal of the Defender. The latest collection of driver assistance and connectivity features help provide a more engaging drive experience as well.

Land Rover Defender
Land Rover Defender Testing

“There are a handful of automobiles that are beloved around the world and stand for a brand, a country and a distinct way of life. The Land Rover Defender is such a singular vehicle. On behalf of everyone at Land Rover and our proud retailers, the voices of American and Canadian customers have been heard: The all-new Defender will be for sale here starting in 2020.”

— Kim McCullough, Vice President of Marketing for Jaguar Land Rover North America


New Land Rover DEFENDER – Red Cross Desert Testing

The worldwide reveal of the Defender will take place on September 10th, 2019 in Frankfurt, Germany. You’ll then be able to order your own Defender and be among the very first to experience this dynamic SUV. The first models will arrive in the United States in February 2020. Stay informed on news and updates surrounding the release of the upcoming Defender with Land Rover Louisville.

A reputation that precedes

With 68 years of iconic off-road heritage and a reputation for conquering the world’s most inhospitable terrain, the Land Rover Defender has cemented its place in history as one of the world’s most capable off-road vehicles.

All terrain right from the start, Land Rover Defender rapidly became one of the world’s most recognizable 4-wheel drive vehicles. Enduring and capable, it is a legend on 7 continents for challenging expeditions and humanitarian support.

Land Rover Body Styles

Land Rover Defender Heritage Timeline

Land Rover Defender Water Crossing

1948 – The first Land Rover was officially launched 30 April 1948, making its debut at the Amsterdam Motor Show.

1958 – Land Rover Series II is launched, building on the success of the Series I.

1971 – Series III launches as a response to growing competition. V8 engine power is offered on both military and civilian versions of the Land Rover Series III.

1983 – Land Rover 90 and 110 models begin production. Modernized styling, coil spring suspension, and an updated interior are among the biggest highlights.

1990 – Land Rover 90 and 100 models are rebranded as the Land Rover Defender to reflect the vehicle’s use by defense forces across the world. While remaining true to its working roots, the Defender sees the introduction of special edition performance and luxury models equipped with air conditioning and automatic transmissions.

2016 – Marking the end of an era, the final Land Rover Defender (a soft-top “90” model) rolled across the production line at 9:22 on Friday 29 January 2016.

2019 – The All-New Defender Worldwide Reveal takes place in Frankfurt, Germany. On that same day, US customers may reserve their 2020 Defender.


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Land Rover Louisville

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38.2424143 -85.6281473
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Land Rover Louisville
Land Rover Louisville
4700 Bowling Blvd
Louisville, KY, 40207 United States
(502) 378-3653
https://di-uploads-development.dealerinspire.com/landroverlouisville/uploads/2017/08/LandRoverLouisvilleOGImage.png
Land Rover Louisville 38.2424143, -85.6281473.